Monday Morning Quarterback #5
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve...
View ArticleFacebook Adds News Feed Noise Reducer: Acquaintance List Suggestions
You actually might want to know what bar your closest Facebook friends hung out at last night (without you?!?). But that guy down the dorm hallway from college? Not so much. Facebook just added a...
View ArticleMonday Morning Quarterback #6
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer...
View ArticleThe Impact of Social Media on SEO (Slideshow)
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are...
View ArticleMonday Morning Quarterback #9 (Inbound Marketing News)
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available...
View ArticleComplete Guide to the Facebook Pages iPhone App
The Facebook Pages app is the official Facebook Page manager app for iPhone (iOS). It allows administrators of Facebook brand pages to manage their Pages from their smart phone. Until the introduction...
View ArticleHow Facebook Is Silencing 57% of Your Fans
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a...
View ArticleSEO for the Social Media Minded: Webinar by Rand Fishkin and Nathan Latka
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called...
View ArticleWhy the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen...
View ArticleFacebook Graph Search, Search Quality, and the Meaning of Like
Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, the ability of the new search to bring...
View ArticleWhy Nobody Enters Your Contest
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest...
View ArticleUsing Social Media For Increased Real Estate Sales
Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn’t love satisfied clients and a quicker commission? But if you haven’t...
View Article“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it...
View ArticleThe 2015 Social Media landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site,...
View ArticleWhy Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed...
View ArticleLinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330...
View ArticleThe #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into...
View ArticleSocial Media Successes: Atlanta Hawks
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your brand is on the up, people will want to watch. Even...
View ArticleHow Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been...
View ArticleHow blogging generates business
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and...
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